The Era Of The Reseller

Supreme has grown and grown as a brand to the point where it is nearly impossible to get your hands on an item that has dropped. Well not nearly impossible due to ‘resellers’. Complex Magazine produced a 4 part documentary interviewing some of the biggest resellers around. This documentary was just US based however this is an issue all over the world. Lines for Supreme drops are becoming crazy to the point where some people have queued from 7pm Wednesday night and still do not get in! Resellers will double and sometimes triple the price of retail when reselling items, some pieces from the early days may have been retailed at £35 but now go for hundreds of pounds. At the NY store, the workers know some of the resellers and tell them to get out the store or don’t sell them some items in certain sizes that they want which is what needs to happen more.


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